@book {335096,
	title = {Foundations of Human Sociality: Economic experiments and ethnographic evidence from fifteen small-scale societies},
	year = {2004},
	publisher = {Oxford University Press},
	organization = {Oxford University Press},
	address = {New York},
	abstract = {Over the last decade, research in experimental economics has emphatically falsified the textbook representation of\&nbsp;Homo economicus.\&nbsp;Literally hundreds of experiments suggest that people care not only about their own material payoffs, but they also care about such things as fairness and reciprocity. However, this research left a fundamental question remain unanswered: Are these non-selfish motives a stable aspect of human nature; or, are they substantially modulated economic, social and cultural environments? Prior to this book, the available experimental research could not begin to address this question because virtually all subjects had been university students, and while there are cultural differences among student populations throughout the world, these differences are small compared to the full range of human social and cultural environments. While a vast amount of ethnographic and historical research suggests that people{\textquoteright}s motives\&nbsp;are\&nbsp;influenced by the economic, social, and cultural environments, such methods,can only yield circumstantial evidence about human motives. As the longstanding disagreements within the cultural and historical disciplines attest, many different models of human action are consistent with the ethnographic and historical record.
In both testing the universally of previous findings, and in bridging the mythical chasm between ethnographic and experimental approaches, this volume deploys some of the principle experiments (which have been used to show non-selfish motives in university students) in combination with ethnographic data to explore the motives that underlie the diversity of human sociality. Twelve experienced field researchers performed the same experiments in fifteen small-scale societies exhibiting a wide variety of economic and cultural conditions. Our results can be summarized in five points: first, there is no society in which experimental behavior is consistent with the canonical model of rational self-interest; second there is much more variation between groups than has been previously reported; third, differences between societies in market integration and the importance of cooperation explain a substantial portion of the behavioral variation between groups; fourth, individual-level economic and demographic variables do not explain behavior within or across groups; fifth, experimental play often mirrors patterns of interaction found everyday life.},
	url = {http://ukcatalogue.oup.com/product/9780199262045.do},
	author = {Henrich, J. and Boyd, R. and Bowles, S. and Camerer, C. and Fehr, E. and Gintis, H.}
}
