@article {335176,
	title = {Beyond WEIRD: Towards a Broad-based Behavioral Science},
	journal = {Behavioral and Brain Sciences},
	volume = {33},
	number = {2-3},
	year = {2010},
	pages = {111-135},
	author = {Henrich, J. and Heine, S. J. and Norenzayan, A.}
}
