@inbook {335351,
	title = {Modelling cultural evolution},
	booktitle = {The Oxford Handbook of Evolutionary Psychology},
	year = {2007},
	pages = {571-585},
	publisher = {Oxford University Press},
	organization = {Oxford University Press},
	address = {Oxford},
	author = {McElreath, R. and Henrich. J.},
	editor = {Dunbar, R.I.M. and Barrett, Louise}
}
